Have you ever thought about the first step to be when developing the marketing strategy? We’re here to let you know that the first step to developing any marketing strategy is to develop an image of the entire funnel. Don’t know what this is? Do not worry; we’ve come up with this.
You may consider your Digital Marketing Funnels as a combination of the traditional sales, marketing, and buying funnel. It’s a strategy that demonstrates how people move from not knowing about your company to becoming customers. Marketing funnels are a helpful tool to understand the buyer’s journey from the moment of first exposure to making a final purchase.
This is why they create the best marketing solutions to meet the demands of potential customers and take them from the top of their funnel (TOFU) to (BOFU).
4 Types of Digital Marketing Funnels
1). AIDA Modell
AIDA Modell is believed that the AIDA Model is a tried and true system that has been in use with success for a long time and is among the most well-known among the traditional funnels for marketing. It is based on the concept that buyers undergo a variety of mental (or logical) emotional, psychological, and physical changes before making a purchase decision. The term AIDA is a reference to the phases of interest, awareness, and decision.
2). The Hourglass Model
In place of having a small space at the bottom, the present Digital Marketing Funnel is more like an hourglass. It’s an extension of the AIDA Model that accounts for what happens after a client completes a transaction. Making new leads into paying customers is the principal purpose of this AIDA Model, which is why it explains the entire procedure of pre-sales in great detail. Current clients must be kept as long as possible since acquiring new ones takes seven times the effort. Because of this, it is recommended that the Hourglass Model emphasizes client longevity.
3). Looping Model
The AIDA model is both chronological and directional in contrast, it is the Looping Model, also known as Closed Loop Marketing, is not linear and is much less well-organized. Loops can occur as a result of customers not moving between levels to the next. It is important to note that the Loop Model, in contrast to linear models, is infinite and custom-made to the individual experience of each customer. The four phases of the customer’s journey — Awareness of Purchase, Consideration, and Post-purchase Experience — are at the heart of the Loop System, as they are included in The AIDA and Hourglass models.
4). Micro-moments Model
Then there is Google’s Micro-moments Model. It is based on the notion that different users have different motives at different times and that those motivations ultimately decide the choices they make.
Micro-moments have been described by Google as “decisive, context-aware moments” that occur when a person is reaching for a device to meet immediate information, location, or financial demand.